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NBC Universal said today (July 29) that it has sold 96 percent of its Summer Olympics advertising inventory, with the first telecast just 19 days away.
NBCU has set an ad revenue target of north of $1 billion for the 2008 Games.
Seth Winter, svp sales, NBC Sports & Olympics, said sales have picked up so strongly that “we will soon reach the point where we will hold back inventory to sell during the games.”
Among the categories seeing strong advertiser interest in the recent weeks are movies, consumer electronics, corporate imaging, telecommunications and retail.
NBCU
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