NBC Sports Expects More Than $1.2 Billion in Ad Revenue From the Super Bowl and Winter Olympics

Spots for the Big Game are going for 'north of $5 million'

Super Bowl LII and the Pyeongchang Olympics will air just four days apart. NBCUniversal

With a little more than three months to go before NBCUniversal airs two of 2018’s biggest events—Super Bowl LII and the Winter Olympics—just four days apart, the company said it expects to rake in more than $1.2 billion in ad revenue from both programs and is well on its way to achieving that goal.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.