NBC Sports and Tunity Partner to Measure Tokyo Olympics Out-of-Home Viewership

The data will be incorporated into NBCUniversal's overall metrics for the Summer Games audience

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With less than two months to go until the Tokyo Olympics begins, NBCUniversal and Tunity announced a partnership that will allow the company to report national out-of-home viewership in Olympic measurement for the first time.

Top line

Tunity will measure all out-of-home viewership for the Olympics primetime coverage of all NBCUniversal’s linear networks, both broadcast and cable.

NBCUniversal had previously reported Nielsen’s OOH numbers in its regular reporting, including OOH for 44 metered markets. The Tunity measurement instead captures muted TV viewership on a national basis, which Nielsen does not account for.

That OOH figure will then be incorporated into NBCUniversal’s overall holistic measurement of the Tokyo Games, which includes traditional linear and digital metrics across primetime.




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