Peacock Focuses on ‘Free’ in Reconfigured Campaign Ahead of National Debut
NBCUniversal shifts marketing due to Covid-19's economic fallout
Peacock's new campaign emphasizes that much of its programming—including 30 Rock—will be available for free.
Peacock
Key insights:
- With talent unable to film during production shutdown, Peacock relied on content clips instead.
- NBCUniversal is using Peacock's beta to refine the platform's marketing leading up to the July 15 national rollout.
In advance of its new streaming service Peacock’s national debut in July, NBCUniversal is pushing out a big brand campaign with the hope of building excitement not only for its content, but the platform’s $0 starting price point.
