Peacock Focuses on ‘Free’ in Reconfigured Campaign Ahead of National Debut

NBCUniversal shifts marketing due to Covid-19's economic fallout

liz lemon of 30 rock having a moment
Peacock's new campaign emphasizes that much of its programming—including 30 Rock—will be available for free. Peacock

Key insights:

In advance of its new streaming service Peacock’s national debut in July, NBCUniversal is pushing out a big brand campaign with the hope of building excitement not only for its content, but the platform’s $0 starting price point.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}