Peacock Focuses on ‘Free’ in Reconfigured Campaign Ahead of National Debut

NBCUniversal shifts marketing due to Covid-19's economic fallout

liz lemon of 30 rock having a moment
Peacock's new campaign emphasizes that much of its programming—including 30 Rock—will be available for free. Peacock

Key insights:

In advance of its new streaming service Peacock’s national debut in July, NBCUniversal is pushing out a big brand campaign with the hope of building excitement not only for its content, but the platform’s $0 starting price point.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.