NBC Hopes The Voice’s Viewers Haven’t Exited With Adam Levine

Execs and buyers say Gwen Stefani will help fill the void

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For the past eight years, The Voice has been NBC’s most reliable prime-time entertainment program, not only serving as a top-rated show but also helping the network launch its biggest recent hits, including This Is Us.

But as the hit music competition series returns tonight, it will do so without one of its biggest draws: Adam Levine, who, alongside Blake Shelton, had served as one of the show’s four celebrity coaches for each of its previous 16 cycles.



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