NBC and Macy’s July 4 Fireworks Special Is One of the Few Annual Live Events to Add Viewers

7.5 million tuned in this year—the show’s largest audience since 2012

Macy’s 4th of July Fireworks Spectacular was NBC's most-watched since 2012, which drew 8.1 million viewers. Craig Blankenhorn/NBC

If the Oscars, Grammys and Golden Globes want to prevent more ratings drops next year, perhaps they should add some fireworks.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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