National Geographic Showcases 'Genius,' Its First Scripted Anthology Series at Its Upfront Event

The show centers on the life of Albert Einstein

As a way of strengthening its bond with both its audience and with the advertiser community at large, National Geographic is moving beyond its famed yellow border and going “further” in 2017. “Further” is part of a total Global rebrand that was set in motion last year with the genre-busting part-scripted/part-docuseries Mars, which has been picked up for a second season.

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