National Geographic Readies First Instagram Video Series for Its 49 Million Followers

10 new digital series and VR, too

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Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And on the other end of the spectrum, there's National Geographic, which is a legitimate digital powerhouse and the biggest noncelebrity brand on Instagram.

At its NewFronts event this morning, held at New York's Morgan Library and Museum, National Geographic announced plans to leverage that social dominance with several new digital initiatives, including 10 digital series, its first Instagram video series and a virtual reality platform.



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