Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
A Kickstarter project to bring back cult favorite TV show Mystery Science Theater 3000 raised more than $5.76 million, plus an additional $425,000 outside of Kickstarter, surpassing its $5.9 million goal.
MST3K founder and original host Joel Hodgson says that's enough to create 14 new episodes plus a holiday special.
The final tally makes MST3K's revival the largest crowdfunded video project in the Internet's history, narrowly beating the $5.7 million raised for the Veronica Mars movie.
For the uninitiated, MST3K stars Hodgson as a janitor who's sent to outer space and forced to watch crappy movies—and sarcastically comment on them—alongside robot sidekicks he built himself.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in