MTV Marks MLK Day by Airing in Black and White

Kendrick Lamar, Rand Paul and more join PSAs on race in America

For 12 hours starting at 9 a.m. this Martin Luther King, Jr. Day (Monday, Jan. 19), MTV will mark the civil rights leader's memory by airing in black and white.

As part of its ongoing anti-bias campaign, Look Different, MTV will launch a new series of PSAs titled "The Talk" on MLK Day. The spots will run at the beginning of every ad pod throughout the day. They'll feature reflections on race from public figures, many of them people of color, including Kendrick Lamar, whose most recent album dropped to near-universal acclaim; and Ava DuVernay and David Oyelowo, both widely praised (though snubbed by the Academy) for respectively directing and starring in MLK biopic Selma.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in