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LOS ANGELES The promotions for the modernized Miss America Live! consciously attempt to move the pageant from Victorian to Victoria’s Secret, according to Stun Creative co-presidents Brad Roth and Mark Feldstein.
The show, airing on TLC tomorrow, includes Stun Creative theatrical, television and radio promotional efforts, complete with fireworks and sexy posing contests.
Los Angeles-based Stun was commissioned to liven things up with rock-concert imagery and comedy. “This was an institution with incredible brand equity,” said Roth.
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