Michael Eisner's Vuguru Inks Content Deal With AOL

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Vuguru, the online studio of former Walt Disney CEO Michael Eisner (pictured), will produce at least six scripted original Web video series for AOL as the partners look to set a new bar for online original content.

Financial terms and details about the series, which will include comedies and dramas, weren’t immediately available.

The companies said each series would amount to a story of about 90 minutes with natural breaks and cliff-hangers. The deal is part of AOL’s focus on expanding its original video offering.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in