Mediaweek TV: Telefilm Powerhouse

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Don’t mourn the death of the TV movie just yet. With most examples of the format having migrated from broadcast to cable over the past decade, the telefilm remains a big ratings draw for many cable nets.

Cases in point: On Feb. 7, TNT’s original movie Gifted Hands, starring Cuba Gooding Jr. attracted more than 4.2 million viewers, according to Nielsen Media Research. On Jan. 31, the Hallmark Channel’s premiere of Taking a Chance on Love drew more than 3.3

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