Mediaweek TV: Betty White Mania Invades TV Land

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If production on Hot in Cleveland, TV Land’s first original scripted comedy series, suggests anything, it may well be the age-old showbiz adage: Know thy audience.
 
The Viacom-owned cable net chose a premise about three female friends rapidly approaching mid-life, and cast seasoned TV actresses in those roles: Valerie Bertinelli, Jane Leeves, and Wendie Malick. It added Betty White to the mix, and filmed the group in front of a live audience using the traditional multi-cam format.

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