Media Companies in Streaming War

Can they make money from streaming without killing TV?

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There’s no denying the fact that online streaming is taking a big bite out of traditional television viewership. According to Nielsen, at any given time of day during the past TV season, about 11.5 million people between 18 and 34 years old watched TV on traditional sets—down 2 percent from a year earlier and 3.4 percent from two seasons ago. And SNL Kagan estimated Friday that the number of households that pay for TV service shrank by 458,000 to about 100.1

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