Mattel Buys HIT Entertainment for $680M

Takes control of Thomas the Tank Engine IP

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U.S. toy company Mattel is buying the British children’s TV producer HIT Entertainment, maker of Thomas the Tank Engine, Barney, and Bob the Builder. The $680 million deal gives Mattel control of all HIT’s intellectual property and marketing rights for preschool brands. But it does not include HIT Entertainment’s interest in the cable network Sprout.

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