Why Marvel Gave McDonald's a Glorious Purpose in Loki Season 2 Marketing

The Disney+ series teamed with partners for custom creative and '80s nostalgia

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Marvel fans are ready for Season 2 of Loki, and brands like McDonald’s are lovin’ it.

Loki Season 1 debuted on Disney+ to great critical acclaim in 2021, quickly gaining the title of most popular Marvel series premiere on the platform at the time. So for Season 2’s Oct. 5 premiere, the God of Mischief is pulling out all the stops and assembling his own Avengers-like team of brand partners and TV advertisers, complete with custom creative, activations and ’80s nostalgia.

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