Why Marvel Gave McDonald's a Glorious Purpose in Loki Season 2 Marketing

The Disney+ series teamed with partners for custom creative and '80s nostalgia

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Marvel fans are ready for Season 2 of Loki, and brands like McDonald’s are lovin’ it.

Loki Season 1 debuted on Disney+ to great critical acclaim in 2021, quickly gaining the title of most popular Marvel series premiere on the platform at the time. So for Season 2’s Oct. 5 premiere, the God of Mischief is pulling out all the stops and assembling his own Avengers-like team of brand partners and TV advertisers, complete with custom creative, activations and ’80s nostalgia.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in