Programming & Performance

Marketers Benefit From Embracing Linear and OTT as More Households Stream Video

According to a new report from the VAB

Marketers incorporating linear TV and OTT into their buys are seeing benefits.Getty Images
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By Sara Jerde

November 29, 2018

In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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