Programming & Performance

Marketers Benefit From Embracing Linear and OTT as More Households Stream Video

According to a new report from the VAB

Marketers incorporating linear TV and OTT into their buys are seeing benefits.Getty Images
By Sara Jerde

November 29, 2018

In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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