MLB and Anheuser-Busch Renew Sponsorship Pact

New deal extends through 2018 season

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Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018.

While financials were not disclosed, analysts estimate that the current deal is worth upward of $40 million per season, roughly half of which is devoted to TV advertising and promotional commitments.

The deal officially kicks in next season, but a new wrinkle will be rolled out in October.

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