King Bach Partners With Live Music Hub LiveXLive

Andrew B. Bachelor joins fellow social media star Amanda Cerny

The beginnings of original content on LiveXLive, a live music streaming platform launched in Los Angeles in 2015, include Shit Happens, a series of comedy shorts starring Instagram powerhouse Amanda Cerny. In Episode #2 for example, she and pal Syd Wilder experience the joys of waiting in line to use the ladies room at a live concert event.

LiveXLive plans to expand these sorts of content offerings in a big way moving forward, with a dozen pilots and several documentaries on tap for 2017. To that effect, the company has snagged another major social media star: Andrew B. Bachelor, a.k.a. King Bach.

In the days of Vine, Bach was the app’s most followed user, racking up billions of views. He has since migrated to YouTube and for LiveXLive, will serve as contributing social editor, make shorts and appear on LiveZone, a music news magazine launching on LiveXLive later this year. From today’s announcement:

“I am excited to join the LiveXLive family,” says King Bach. “They have a unique view on digital and the music space. The content that we will create together will definitely be groundbreaking.”

Adds LiveXLive founder and CEO Robert Ellin: “The way King Bach has crossed over from social media to Hollywood is game-changing. It proves that stars can operate in multiple mediums at once and that their credibility and fan base will follow them to different platforms.”

King Bach, Robert Ellin

Film releases on tap for King Bach this year include horror-comedy The Babysitter, directed by McG, and Airplane Mode, featuring the aforementioned Cerny. LiveXLive plans to have Bach quickly guest star in the efforts of Cerny, who currently counts just under 16 million Instagram followers.

Separately, on the list of LiveXLive strategic advisors, one name stands out: Shaquille O’Neal. Fishbowl would like to humbly suggest the strategy of pairing that advisor with King Bach in the near future for bit of streaming content. In May, LiveXLive announced it had acquired Wantickets.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.