Live Plus 7 Day Ratings Update

THE PROGRAMMING INSIDERTuesday, November 17, 2009 Ratings Box:What's Hot/What's Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:First the Comics, Then the Small Screen _______________________________________________________________________ Note: The metered market (overnight) results for Monday, Nov. 16 were not available at press time. But the fast affiliate results (if available) will be posted at PIFeedback by 12 p.m. ET. ____________________________________________________________________________ Ratings Box:What's Hot/What's Not -Season High for Smallville:Year-to-year, The CW’s veteran Smallville remains on the downside. But since moving into the Friday 8 p.m. anchor spot, the nine-year old drama has been picking up steam. Based on the final Live Plus Same Day ratings, Smallville rose to a season-high 2.68 million viewers on Nov. 13, while watching its best performance of the season in adults 18-34 (1.2/ 5) and adults 18-49 (1.2/ 4). Comparably, that was a double-digit increase from year-ago occupants Everybody Hates Chris and The Game. -Live Plus 7 Day Ratings – Week of Oct. 26, 2009:Week six of the Live Plus 7 Day Ratings, which include DVR usage, have been released. Thursday night programming continues to dominate by total number of viewers added via the DVR, with the top 6, and 8 of the top 15 Thursday occupants. CBS’ The Mentalist leads the pack, with an additional 3.15 million viewers as a result of the DVR. Total added viewers are, of course, the most important benchmark. But based on percentage, The CW’s Gossip Girl had the largest increase at 29.0 percent (2.30 to 2.96 million). Next was The CW’s Smallville (26.3 percent), followed by NBC’s The Office (23.6 percent), NBC’s 30 Rock (22.6 percent), The CW’s Supernatural (22.0 percent), Grey’s Anatomy on ABC (21.7 percent), NBC’s Heroes (21.4 percent), ABC’s FlashForward (20.4 percent), CBS’ The Mentalist and ABC’s FlashForward (20.3 percent each), Fox’s Lie To Me (20.1 percent) and ABC’s Ugly Betty (20.0 percent). Here are the top 30 programs in total viewers based on DVR usage for the week of Oct. 26: 1. The Mentalist (CBS): 15.51 to 18.66 million (+3.15 million) – 20.3 percent2. Grey’s Anatomy (ABC): 13.75 to 16.74 million (+2.98 million) – 21.7 percent3. CSI (CBS): 15.25 to 17.34 million (+2.09 million) – 13.7 percent4. The Office (NBC): 8.21 to 10.15 million (+1.94 million) – 23.6 percent5. Private Practice (ABC): 9.19 to 11.05 million (+1.86 million) – 20.3 percent6. FlashForward (ABC): 8.97 to 10.80 million (+1.83 million) – 20.4 percent7. Desperate Housewives (ABC): 14.10 to 15.92 million (+1.82 million) – 13.0 percent8. Castle (ABC): 10.04 to 11.81 million (+1.77 million) – 17.6 percent 9. Brothers & Sisters (ABC): 9.49 to 11.09 million (+1.60 million) – 16.9 percentModern Family (ABC): 9.33 to 10.90 million (+1.57 million) – 16.8 percentNumb3rs (CBS): 7.87 to 9.32 million (+1.45 million) – 18.4 percent30 Rock (NBC): 6.10 to 7.48 million (+1.38 million) – 22.6 percentLaw & Order: SVU (NBC): 8.25 to 9.62 million (+1.37 million) – 16.6 percentSurvivor: Samoa (CBS): 12.18 to 13.46 million (+1.28 million) – 10.5 percentLie To Me (Fox): 6.33 to 7.60 million (+1.27 million) – 20.1 percentHeroes (NBC): 5.73 to 6.96 million (+1.23 million) – 21.4 percentMedium (CBS): 7.81 to 8.98 million (+1.17 million) – 15.0 percentGhost Whisperer (CBS): 8.30 to 9.46 million (+1.16 million) – 13.9 percent Cold Case (CBS): 9.01 to 10.12 million (+1.11 million) – 12.4 percentSo You Think You Can Dance - Tuesday (Fox): 6.48 to 7.56 million (+1.08 million) – 16.7 percentLaw & Order (NBC): 7.08 to 8.11 million (+1.03 million) – 14.6 percentCougar Town (ABC): 7.55 to 8.58 million (+1.03 million) – 13.6 percentCommunity (NBC): 5.35 to 6.29 million (+941,000) – 17.6 percentTrauma (NBC): 5.78 to 6.69 million (+903,000) – 15.6 percentThe Amazing Race (CBS): 11.21 to 12.09 million (+882,000) – 7.9 percentThe Forgotten (ABC): 8.27 to 9.13 million (+862,000) – 10.4 percentUgly Betty (ABC): 4.26 to 5.11 million (+851,000) – 20.0 percentEastwick (ABC): 5.04 to 5.86 million (+824,000) – 16.4 percentThe Biggest Loser (NBC): 9.67 to 10.48 million (+801,000) – 8.3 percentThe Vampire Diaries (CW): 4.20 to 4.98 million (+792,000) – 18.8 percent Source: Nielsen Media Research data ________________________________________________________________________________ On the Air Tonight:Prime-Time Programming Options Tuesday 11/17/09Night 20 of the Nov. 2009 Sweeps ABC: 8:00 p.m. V 9:00 p.m. Dancing With the Stars 10:00 p.m. The Forgotten CBS: 8:00 p.m. NCIS 9:00 p.m. NCIS: Los Angeles 10:00 p.m. The Good Wife NBC: 8:00 p.m. Merry Madagascar 8:30 p.m. The Biggest Loser (90 minutes)10:00 p.m. The Jay Leno Show Fox: 8:00 p.m. So You Think You Can Dance (two hours) CW: 8:00 p.m. 90210 9:00 p.m. Melrose Place (Heather Locklear returns) ________________________________________________________________________ TV Tidbits:Notes of Interest -WWE to Continue at USA:World Wresting Entertainment (WWE) and USA Network have announced a four-year renewal on staple WWE Monday Night Raw, which will take it through 2014. This season to-date, Monday Night Raw is successfully on the rating charts with an average 5.5 million total viewers. -Plenty of Bite in The CW Line-Up:The CW has scheduled a week-long marathon of freshman hit The Vampire Diaries beginning on Monday, Dec. 14 at 8 p.m. ET. Two repeat episodes will air per night through Friday, Dec. 18 from 8-10 p.m. ET. -Oprah’s Empire Continues to Grow:There is still no official word what Oprah will do when the contract for her CBS Television Distribution talker expires in 2011. But Sony Pictures Television is in conversations with Harpo Productions, Oprah’s production company, to give frequent guest Nate Berkus his own spin-off talker. SPT, of course, is home to Dr. Oz, the highest-rated new talker since Dr. Phil in 2002. And Dr. Phil (and Rachael Ray) was spawned from Oprah. -Three Rivers and Cold Case Swap Time Periods:It is not a permanent move…yet. But CBS will test the waters on Sunday, Nov. 22 by flipping time periods for dramas Three Rivers and Cold Case. Veteran Cold Case will air in its former 9 p.m. hour, leading into struggling Three Rivers at 10 p.m. ET. -Introducing History International HD:History has launched a new 24-hour high definition cable network called History International HD, which debuts officially this month in Time Warner’s New York City and Los Angeles markets, Brighthouse’s Tampa and Orlando markets, and Cox’s Kansas and Arkansas markets. The new HD channel joins the AETN HD lineup, which currently includes History HD, A&E HD, Bio HD, CI HD, Lifetime HD and LMN HD. ___________________________________________________________________ TV Trivia Time:First the Comics, Then the Small Screen Which one of the following sitcoms was based on a comic strip that appeared in the Saturday Evening Post? Bachelor FatherDecember Bride Father Knows BestHazelThe Life of Riley The answer to yesterday’s question… Which one of the following Rodgers and Hammerstein musicals was spun-off into a short-lived TV series? CarouselThe King and IOklahomaSouth PacificState Fair Is: b) The King and I, which morphed into a short-lived fall 1972 sitcom called Anna and the King. It aired Sundays at 7:30 p.m. into a new series called MASH. Yul Brynner reprised his role as King of Siam. To the masses who answered State Fair, there was a pilot produced, but it never went to series. -Current kudos goes to:Dave Aiken, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, Tom Condosta, Sue Doron, Josh Emmett, Claire Franks, Julie Friedlander, Bob Ingersoll, David Jackino, Deb Kainer, Kathryn Kieser, Debbie Mirr, Alex Petrilli, Jr., David Primuth, Gordon Purcell, Lisa Tatum-Roehrig, DeWayne Snype, Larry Weinstock, Abbott Wool

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Live Plus 7 Day Ratings Update

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