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Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets.
In February, the Valets turned their attention to airplane thriller Non-Stop, creating a clever piece of sponsored content that became viral gold, generating more than 1.9 million views on YouTube.
At San Diego Comic-Con, the two spent some time discussing the promotional tie-in with Non-Stop. They said it felt like a good fit for the characters and noted that Liam Neeson's willingness to appear in the clip made it doubly worth pursuing.
"We probably wouldn't be throwing The Valets at essentially a promotional opportunity, except for the fact they got 'Liam Neesons' to do it," Peele said, referencing the duo's mispronunciation of the actor's name.
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