John Miller to Helm New NBC Sports Agency

John Miller, the chief marketing officer of NBC Universal’s television group, has emerged from quasi retirement, shifting his focus to the company’s sports assets. Creator of the classic “Must See TV” tagline, Miller will develop and oversee the NBC Sports Agency, an in-house arm designed to market all aspects of the NBC Sports unit.
 
Work on the new agency will begin in earnest once Comcast’s acquisition of NBCU is complete.

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