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While CNN worldwide president Jeff Zucker is looking to draw a younger, more cosmopolitan audience, he acknowledges that reaching people who fit that description is a challenge in a cord-cutting universe.
“We don’t have to have everybody in the world watching CNN, but we have to be essential to enough people,” Zucker said, in a Q&A with All Things Digital’s Walt Mossberg. “If we’re essential enough to them, they’ll pay for that service.”
Trouble is, it's getting increasingly more difficult to get the 18-24 set to plug into linear TV.