Inside Discovery’s Restoration of the Iconic Brady Bunch Home

A Very Brady Renovation is the company's biggest content swing since buying Scripps

After his company, the former Discovery Communications, bought Scripps Networks Interactive in March 2018, David Zaslav immediately began looking for ways to make a big splash and “supersize” the audience for HGTV and the other networks in his expanded portfolio. During an early meeting with his new management team, the Discovery Inc. president and CEO recalls, he told them, “Let’s open up the lens. There’s a lot of great characters and properties and opportunities out there. What would we do if we could do anything?”

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This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.