Infographic: Sports Fans Are Happy and Engaged Off the Field, Too

Fox Sports finds that no matter the audience's age, they have more friends and are interested in the wider world

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Fox’s Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990.

In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov. 26’s Michigan-Ohio State college football game.

To learn about who these passionate audiences are outside of the stadium, Fox Sports commissioned two surveys of 2,500 U.S.



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This story first appeared in the Dec. 12, 2022, issue of Adweek magazine. Click here to subscribe.