Indie Cable Net BabyFirstTV Taps Former Disney CEO Rich Frank for Board

40 million households in bearish cable market

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Rich Frank has had plenty of high-profile gigs over the years: He was former chairman of Walt Disney Television from 1994-95, president of the Academy of Television Arts and Sciences, and president of Paramount's TV group. It's an impressive resume. His new gig, however, is much different—board member for BabyFirstTV, a little cable network for kids that just broke the 40 million home distribution mark recently (the channel is on Dish, Comcast, U-Verse, and a la carte with Time Warner and Charter).

It is an unstable time to be a new television channel, especially an independent one—cable operators are fighting networks for every dime, so BabyFirst's growth in that environment is notable.



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