The Incredible Shrinking Christmas

Nickelodeon's ratings woes and lackluster toy sales have clients saying, 'Bah, humbug'

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As anyone who’s ever cracked open an Econ 101 textbook will tell you, there’s something a little goofy happening at the moment in the kids television market. Despite flattened demand and a drag on volume largely driven by a massive ratings shortfall at Nickelodeon, pricing on kids-targeted inventory hasn’t budged.

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