Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Well known for its low-cost home furnishings, Ikea is enjoying newfound popularity as a dining destination with shoppers who like its cheap, kid-friendly cafeteria.
Starting in October, the retailer will take its association with food a step further with free cooking seminars. They’re part of an ad deal cooked up by Meredith’s Family Circle, which is presenting the tour with Food University, a culinary events company. The five-city tour, called Food University Presented by Family Circle, kicks off in Seattle and features chefs demonstrating recipes from the magazine.
Sole
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in