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While it fell shy of an official endorsement, Bob Iger’s musings on a possible ESPN bid for the 2014 and 2016 Olympic Games gave rise to a wealth of speculation Wednesday.
Speaking to investors during Walt Disney Co.’s Q2 earnings call, the chief executive officer was less than committal re: the Olympics, saying only that “ESPN certainly intends to take a look at the Olympics seriously.”
In the same breath, Iger practically negated the assertion, adding that the sports network has demonstrated “a great ability to walk away from opportunities that they don’t believe make sense from a bottom line perspective.”
Inasmuch as Iger seemed to court speculation, the Disney chief did touch on at least one significant factor that might lead ESPN to submit a competitive bid to the IOC in June.
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