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Between rescuing The Mindy Project, launching an ad-free tier and crafting a solid lineup of original series, Hulu CEO Mike Hopkins has steadily been transforming the streaming service since he arrived in 2013. But 2017 looks to be Hulu's biggest year yet.
Hulu will join the battle for cord cutters and cord-nevers with its own streaming bundle, which will launch "in the next few months," Hopkins said. The competitor to AT&T's DirecTV Now will be priced under $40 and will include all content that Hulu's current SVOD (subscription video on demand) customers receive in the $7.99