Hulu Is Going to Display Static Ads When Viewers Hit Pause

The offering will launch in Q2 of this year

A 'pause ad unit' will appear on select content in Hulu's library for subscribers. Hulu

After a viewer pauses a program and leaves it for a period of time, Hulu will display an ad.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.