How the NFL’s New Media Deal Could Hurt Local TV Stations

Every game that is broadcast will also be streamed

football players in black and white tv
The new NFL deal is going to have a dramatic impact on the entire local TV business. CSA Images/Getty Images

Whenever I’m asked about the fate of the television business, I always answer, “As goes the next NFL deal, so goes TV.” Well, as everyone with even the slightest interest in the subject already knows, the NFL/TV deal is done—but times have changed. Overheard on the first Thursday night of the 2023 NFL season:

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@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.