How the Disney+ Unveiling Succeeded in All the Ways That Apple TV+'s Failed

The streaming service sets the bar sky-high for the next wave of OTT rivals

At first, Thursday’s Disney’s Investor Day presentation, during which the company finally took the wraps off its Disney+ streaming service, threatened to turn into a repeat performance of Apple’s own event two weeks earlier, in which that company promised to share details about its own upcoming direct-to-consumer offering, but never followed through. So there was a feeling of déjà vu early on as Disney execs talked about how they “couldn’t wait” to show the audience more, before moving on to the next topic without doing so.

But then, something shocking happened—or at least, shocking compared to how little information Apple had parceled out earlier: Disney actually brought the goods.



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