How Sports Marketers Can Use Tech and Platforms to Navigate Changing Fan Preferences

The days of the Jumbotron are long gone

On a soccer field there are skyscrapers; on top of the skyscrapers are televisions; soccer balls fly sky high
Marketers need to tap other avenues like onsite lounges and activations. Getty Images

The landscape of sports marketing and fan engagement is undergoing a major shift.

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James Giglio is the CEO and founder of MVP Interactive.