How NBC Decided Which Shows to Promote During the Olympics

Hits like The Voice and Superstore are priorities

NBC has been taking advantage of all the extra eyeballs on its network during its Rio Olympics coverage, by running several promos for its fall shows. But audiences might not see quite as many of them during the Olympics' final week, if ratings don't improve and NBCUniversal doesn't meet the household guarantees it made to advertisers.

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