TV Upfronts

How Estrella Media's Partnership With TV Azteca Increases Its Value to Advertisers

The company made the case that its brand is on the rise in its upfront presentation

While Univision and Telemundo garner more attention from U.S. advertisers when it comes to Spanish-language companies, Estrella Media made the case to marketers during its upfront presentation today that its brand is on the rise and has a lot of value right now, bolstered by its newly announced co-production partnership with Mexico’s TV Azteca.

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