NewFronts

Estrella, Canela, Nuestra.TV Tout Diverse Programming for Hispanic Audiences at NewFronts

'For every marketer seeking growth, the Hispanic consumer is the right place to be'

It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content.

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