Estrella, Canela, Nuestra.TV Tout Diverse Programming for Hispanic Audiences at NewFronts

'For every marketer seeking growth, the Hispanic consumer is the right place to be'

Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.

It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content.

Three brands who are acutely aware of Hispanic America’s changing content consumption behaviors—Estrella Media, Canela Media and Nuestra.TV, a new AVOD product from Hispanic mobile ad and media company Adsmovil—each made their respective pitches to advertisers during virtual NewFronts presentations Thursday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in