Estrella, Canela, Nuestra.TV Tout Diverse Programming for Hispanic Audiences at NewFronts

'For every marketer seeking growth, the Hispanic consumer is the right place to be'

It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content.

Three brands who are acutely aware of Hispanic America’s changing content consumption behaviors—Estrella Media, Canela Media and Nuestra.TV, a new AVOD product from Hispanic mobile ad and media company Adsmovil—each made their respective pitches to advertisers during virtual NewFronts presentations Thursday.

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