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It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content.
Three brands who are acutely aware of Hispanic America’s changing content consumption behaviors—Estrella Media, Canela Media and Nuestra.TV, a new AVOD product from Hispanic mobile ad and media company Adsmovil—each made their respective pitches to advertisers during virtual NewFronts presentations Thursday.