Convergent TV

How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials

Capitalizing on nostalgia for the 1987 film

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By Jason Lynch

June 24, 2016

Add Disney Channel to the list of networks desperately trying to lure millennials to their programming.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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