How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials

Capitalizing on nostalgia for the 1987 film

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Add Disney Channel to the list of networks desperately trying to lure millennials to their programming.

At first glance, it would seem the kids network—which is aimed at children age 6-14 and their families—has nothing to offer millennials, aside from programming for their kids, some of whom are now old enough to watch themselves. (Disney Channel launched nationally in 1983.) But the network has rolled out its broadcast and most millennial-targeted marketing campaign ever for tonight's premiere of Adventures in Babysitting, tapping into that audience's nostalgia for both the original film and Disney Channel Original Movies (DCOM).



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