How Disney Advertising and EDO Are Leaning Into the Power of 'Live'

Using live events as cultural moments

TV advertising drives the economics for live sports and events for one simple reason: those live events attract the largest and most leaned-in audiences while creating an unrivaled atmosphere for brand building and performance. 

Insights from EDO have found that live sports such as ESPN’s Monday Night Football and tentpole live programming like the Oscars on ABC deliver the strongest environments for TV advertisers. These live events guarantee consistently strong engagement while influencing actions like search for brands across categories. 

Disney

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