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NBCU’s fledgling Chiller network is hoping to put the fear into a wider audience with three new projects scheduled to premiere in the third and fourth quarters.
Of course programming horror doesn’t make it easy for the network to stand out. After all, between HBO’s vampire-centric True Blood and AMC’s zombie-filled The Walking Dead, not to mention much of sibling network SyFy’s schedule, the horror field is pretty crowded.
“We’re in the heart of a horror phase,” said Thomas Vitale, evp, programming and original movies at Chiller.
Vitale noted that the network’s key demographic is adults 18-49.
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