History Goes Long With Super Bowl Buy

Cable net to promote 'Swamp People' in big game

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History is placing a big wager on the Super Bowl, plunking down millions for a 30-second spot in the NFL’s showcase game.

The high-flying cable network will air a promo for the unscripted series Swamp People, which returns for a third season on Thursday, Feb. 9. Per Nielsen live-plus-seven-day ratings data, Season 2 of Swamp People averaged 4.95 million total viewers, of which more than half (2.63 million) were members of the 18-49 demo.

Sports industry sources said History paid in the neighborhood of $3.5

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