Hip-Hop Legends Show California Love in Energetic Super Bowl 56 Halftime Show

In 1992, a Compton, Calif.-based rapper known as Dr. Dre released his debut album, The Chronic. A rapper from nearby Long Beach, Calif. who went by the name Snoop Dogg was featured prominently on that debut solo album. Three decades later, Snoop Dogg and Dr. Dre, friends and now household names, met up at nearby SoFi Stadium in Inglewood, Calif. to co-headline the 12-most-watched minutes in music: The Pepsi Super Bowl 56 Halftime Show. Snoop and Dre were joined by fellow hip-hop legends Eminem, Kendrick Lamar, Mary J. Blige and a surprise cameo from 50 Cent for an unforgettable event featuring some of the best the genre has to offer. https://www.youtube.com/watch?v=gdsUKphmB3Y Dr. Dre, also a prolific producer, has played a role in the careers of each headliner. The joint performance, which marked the first time the five artists performed together onstage, was meant to pay homage to West Coast hip-hop as the Super Bowl game returned to the Los Angeles area for the first time in almost three decades. “The significance of this halftime show is not lost on us,” Pepsi vp of marketing Todd Kaplan told Adweek last month. “This is a massive, earth-moving level of talent that we have here. We want to make sure we do [it] right.” Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All 5 Performers And do it right they did. The artists delivered a high-energy show, joined by dancers and fans moving across a map of Compton on the stadium floor while performing a mashup of some of their top hits, including "The Next Episode," "California Love," "In Da Club," "Family Affair," "No More Drama," "M.A.A.D. City," "Alright," "Forgot About Dre," "Lose Yourself," and "Still D.R.E." Ahead of the major musical event, Pepsi debuted a futuristic, nearly four-minute-long trailer titled “The Call,” featuring all five performers. This was the first time the brand has gone through such lengths to advertise its halftime show since it took over sponsorship in 2013. But that's not all. Pepsi launched a Pepsi Super Bowl LVI Halftime Show app, which serves as home to all Pepsi Super Bowl halftime-show-themed content including behind-the-scenes footage with the performers, promotions and a wide array of giveaways. One of the most interesting aspects of the app is the Halftime Show Ultra Pass, where users could curate their own second-screen experience with access to exclusive vantage points not available on linear TV. With 360-degree cameras powered by Verizon 5G Ultra Wideband, users had the ability to move between two different on-field views, and check out up-close views featuring all five performers. 2022 marks the 20th year for Pepsi as an NFL partner. Last year, the show featured headline performance by The Weeknd, and past Pepsi Super Bowl Halftime Show performances have come from Jennifer Lopez and Shakira, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna. For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2022 Ad Tracker and the rest of our stories about the Big Game. And join us on the evening of Feb. 13 for the best in-game coverage of the commercials anywhere.