Here's Why the Scatter Ad Market for Broadcast TV Is So Strong This Fall

Fox says spending is up 60%

Linear TV ratings may be falling, and upfront volume was largely down across the board this year, but broadcast ad sales divisions couldn't be happier as the year winds down. That's because of an extraordinarily strong scatter market (ad time bought during the season as opposed to the upfronts) that has propelled networks to significant increases this fall.