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While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than their cable counterparts, especially if the network in question is The CW.
That information comes from TiVo Research's Q2 State of TV report, which was released today. The quarterly report tracks time-shifting using TiVo's Media TRAnalytics data set, which anonymously aggregates set-top box data from more than 2.3