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It may be the dog days of summer for TV and radio advertising, but there’s nothing sleepy about the increasing number of spots populating the nation’s airwaves as part of the ongoing health care debate.
According to an analysis from Media Monitors, PhRMA & Families USA ran 6,537 spots on TV and cable in support of health care reform between July 1 and August 4. Most of the spots, 6,260 ran on cable’s Fox News and CNN.
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