Programming & Performance

Hallmark's Christmas Programming Is the Gift That Keeps On Giving, at Least in Terms of Ad Revenue

Countdown fuels the network's most-watched week ever

Hallmark marketing chief Susanne McAvoy (center, with network talent Dermot Mulroney and Ashley Williams) created a pop-up Museum of Christmas last month. Hallmark Channel
By Jason Lynch

December 6, 2017

There are few constants in the chaotic TV industry, but here’s one: If it’s the Christmas season, then Hallmark Channel is probably breaking some ratings records.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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