Hallmark’s Christmas Programming Is the Gift That Keeps On Giving, at Least in Terms of Ad Revenue

Countdown fuels the network's most-watched week ever

Hallmark marketing chief Susanne McAvoy (center, with network talent Dermot Mulroney and Ashley Williams) created a pop-up Museum of Christmas last month. Hallmark Channel

There are few constants in the chaotic TV industry, but here’s one: If it’s the Christmas season, then Hallmark Channel is probably breaking some ratings records.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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