Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
There are few constants in the chaotic TV industry, but here’s one: If it’s the Christmas season, then Hallmark Channel is probably breaking some ratings records.
That’s true again this year, as Countdown to Christmas, Hallmark Channel’s annual two-month collection of round-the-clock Christmas-themed programming, helped it become the most-watched cable network last month in total day among 18- to 49-year-old and 25- to 54-year-old women.
Its five-night Thanksgiving event, which is always the highest-rated portion of the season, drove the most-watched week in network history across all key demos, culminating in Sunday, Nov.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in