Hallmark's Christmas Programming Is the Gift That Keeps On Giving, at Least in Terms of Ad Revenue

Countdown fuels the network's most-watched week ever

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There are few constants in the chaotic TV industry, but here’s one: If it’s the Christmas season, then Hallmark Channel is probably breaking some ratings records.

That’s true again this year, as Countdown to Christmas, Hallmark Channel’s annual two-month collection of round-the-clock Christmas-themed programming, helped it become the most-watched cable network last month in total day among 18- to 49-year-old and 25- to 54-year-old women.

Its five-night Thanksgiving event, which is always the highest-rated portion of the season, drove the most-watched week in network history across all key demos, culminating in Sunday, Nov.

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