“Let’s give breasts the attention they deserve most,” Hailee Steinfeld initially declared in the Novartis Super Bowl ad teaser.
Now, Steinfeld is back, along with cancer survivor Wanda Sykes, in Novartis’ first Big Game ad. The 60-second commercial, titled “Your Attention, Please,” puts a spotlight on breast health in a somewhat unconventional way.
In the Novartis Super Bowl ad, viewers get a glimpse at cheerleaders, partygoers, and everyday women simply living their lives, all in a bid to bring attention to cancer and prevention.
“It really is about reframing the narrative,” Gail Horwood, chief marketing and customer experience officer for Novartis, told ADWEEK.
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