Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Media agency conglomerate GroupM has agreed to prime-time upfront buys for the 2008-09 season with NBC as well as with Disney-affiliated cable networks ABC Family, Lifetime and A&E.
Sources said GroupM has agreed to buy prime-time upfront inventory on NBC for an average overall cost-per-thousand increase of 5 percent over last season, though it has not yet finalized deals for NBC Universal cable properties Bravo, USA, Sci Fi and Oxygen.
Sources said the average overall CPM increases for buys at the three ABC-affiliated networks also were in the 5-percent range.
A GroupM rep denied that any deals have been made.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in