Fox Sports Sees Fastest Upfront Marketplace in a Decade Following Year of Uncertainty

The company held its upfront today but started negotiations nearly 2 months ago

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A year ago, no one knew when live sports would make a return after Covid-19 forced the abrupt shutdown of every league, which complicated upfront negotiations. But Fox Sports is heading into this year’s talks feeling better than ever about the state of the sports marketplace.

So the company had a bit of swagger heading into its Fox Sports upfront presentation on Friday, one of three Fox Corp. upfront events that will be held within a week.



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